Fuquay-Varina - A Dash More
The Town's New Logo & Tagline
We hope you will take a moment to watch our award winning video highlighting the Town of Fuquay-Varina's new logo and tagline!
Rolled out in late 2015, the Town of Fuquay-Varina's new logo highlights the town's name in dashes and fresh colors and the new tagline ‘a dash more' is a play on the town's hyphenated name while also conveying that the town offers something extra. ‘A dash more' allows people to personally connect with all the desirable traits that make Fuquay-Varina distinct and important to them. The triangular imagery represents 2 towns coming together and conveys the sense of forward movement. The new town logo replaces the previous F-V logo which has been around since 1985. The town's new logo will be rolled out in 2016.
New Logo & Brand Background
The Town of Fuquay-Varina has changed a great deal in the past 30 years. The town, once built on farming and tobacco, is now one of the fastest growing towns in the State of North Carolina. In 1985, we had 3,796 residents. Today, more than 24,000 people call Fuquay-Varina home with numbers approaching 35,000 by 2020.
Transformational growth led the Town of Fuquay-Varina to embark on a journey in 2015 to learn more about how citizens and businesses perceive the town. Working with Clean Design, a leading advertising and branding firm located in Raleigh, we plowed through the classic marketing questions gathering all available research and public input from stakeholders. The fact that more than 1,300 people completed an online survey about their perceptions and attitudes about the town points to the fact that Fuquay-Varina has a very engaged community.
Throughout the process, what we found is that Fuquay-Varina is a bit unique. We have 2 distinguished sounding names officially blended together with a dash. Only a handful of cities across America can lay claim to that fact. Fuquay-Varina's culture is a bit different, too. Smart, fun, creative, and ambitious are just a few of the words used to describe the lifestyle and business atmosphere Fuquay-Varina offers. People are passionate about calling Fuquay-Varina home because they're finding a dash more of what they are looking for in Fuquay-Varina.